Founding partners

Households, delivered as a group.

Whollar pools neighbouring households into cohorts timed to renewal windows, then invites providers to bid for the whole group. You see the demand before you commit to anything.

Bid for a street, not a clickPre-decided households, timed to the moment they can actually move.
You price at bid timeNothing on this form asks what you would charge.
Verified partners onlyEvery bidder is a checked, registered provider. Households know that.
Founding slots are capped by regionA cohort can only be bid by so many. Early partners get the first ones.

Become a founding partner

Which describes you?

You'll sign in to your partner console with this once your email is confirmed.

Your provider credentials
Your provider credentials
Who you represent
Where do you serve? select all that apply
Book a call

Confirm your email

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Didn't get it?

Already had an account with this address? We've emailed you about that instead of sending a code. You can also skip this: your application is saved either way.

Application received

Thanks, there. We'll review it and come back within two business days with the next step.

Anything else we need, we'll ask for it directly. Nothing is shared with households until you're a confirmed partner.

Three steps to your first cohort

Apply

The form on this page. A minute, and nothing binding.

We review

We confirm you are who you say you are, then talk about what you can serve.

Bid

You see the group and the renewal window. You price it, or you pass.

The way households will be won from here

Not a lead list, and not another price comparison page. A channel where demand arrives already decided, already grouped, and timed to the month it can actually move.

Win the street

Bid for a group of households whose contracts all come up at once. They have already decided to look. You are competing on your offer, not on who called first.

Defend the ones you have

Some of those households are already yours, and about to leave. Bid to keep them at a cost you set, before they churn. Losing them costs you a replacement. Keeping them costs you a bid.

Turn retention cost into acquisition

Every dollar in a win-back offer is a dollar spent on a customer you already had. Move that budget to the front, spend it on the rate you bid, and the same money that used to rescue one customer now wins a street.

Questions, answered

Applying and being a partner costs nothing. Commercial terms come up once we have spoken and know what you can serve, and they are agreed in writing before anything goes live.
Yes. Cohorts include households from across the market, and defending one you already serve is a legitimate reason to be at the table. It is usually cheaper than replacing them later.
Yes, and you are welcome. The bidding entity is always the registered provider. Beyond that, you run the relationship.
No. Cohorts are local by design. Tell us where you actually reach and we will only bring you the groups you can serve.
It varies by region and by how many households have joined, which is exactly why we ask about your capacity to activate. We will never hand you a group larger than you told us you can take.